
in an extremely rare case of impulse buying, i’ve purchased a bottle of “LENINADE” i found at a Japanese convenience store. i didn’t know of its existence beforehand nor was i looking for unusual drinks; it simply caught my eye and, before i knew it, i was handing over a wrinkled $20 bill with a silly grin on my face.
the beverage itself is vaguely tasty and wholly unremarkable. the packaging, however, is ruthlessly gaudy and oh so lovable. the bottle is completely plastered with lines like “GET HAMMERED & SICKLED!,” “DRINK COMRADE! DRINK! IT’S THIS OR THE GULAG!,” and “BEWARE THE REPRESSED COMMUNIST PARTY ANIMAL WHO IS REALLY A PROLETARIAN IN DENIAL MASQUERADING AS A BOURGEOIS COLD WAR MONGER!” while the underside of the bottlecap urges me to collect all 72 “Leninade caps” to become a “HERO CUSTOMER of the Soviet Legacy!”
cue “Гимн Советского Союза.”